Commercial Photography for Fitness Fashion in Sydney

Commercial Photography for Fitness Fashion in Sydney

I was delighted to be chosen for a commercial activewear photography assignment, creating images for the launch of new activewear brand ROOKi Australia.

The brand was launching a range of leggings, sports bras and tops, and needed images for an online store, advertising campaigns, marketing collateral,  and social media campaigns.

I was delighted once again to be working with WINK models, with Lia Jones being chosen as the the talent for the shoot.

Our location was a cross fit gym. This gave us lots of space to set up for different shots and various bits of equipment to use for props. And of course this was the perfect backdrop to create great action shots.

 

The Shoot

We started the shoot with a relatively simple shot showing the back of the a sports bra.

Commercial Activewear Photography showing back of sports bra

The first image I created was of the back of a sports bra, highlighting the straps.

Here are some behind the scenes photos taken by my assistant, helping me give a greater insight into how the photos were created. This first shot shows the set up.

Behind the scenes photo of commercial activewear photography, showing a photographer photographing a female fitness model wearing activewear.

Behind the scenes photo of Jesse shooting the first set up.

This next photo shows me discussing the pose with my client while we review images on the laptop.

Behind the scenes photo of commercial activewear photography, showing a photographer discussing poses with a female fitness model wearing activewear in the background.

Jesse reviewing images with the client and discussing the pose.

Tethered capture (shooting connected to a laptop, so the images are instantly displayed on screen), allows the client to see images in real time and for fast review and finessing of the photos.

Behind the scenes photo of commercial activewear photography, showing a photographer discussing images of a female fitness with a client.

Jesse reviewing and discussing images with the client

We then moved into another relatively easy pose, with Lia showing off the front and side of a sports bra and leggings.

Final output from commercial activewear photography, showing a female fitness model wearing a sportsbra and leggings

The second image was a static pose, showing off the sports bra and leggings.

Now we were warmed up and well into the swing of things, we moved on to photos on the rings. First, Lia held a strong pose with her legs tucked under.

Final output from commercial activewear photography, showing a female fitness model on rings wearing a croptop and leggings.

Lia shows us her strength and control on the rings.

I love the lighting on this shot, with a soft directional light in front from a large gridded softbox and a strong rimlight highlighting the side.

Here the BTS showing the set up (and yet another photo of the back of my head!)

Behind the scenes photo of commercial activewear photography, showing a photographer photographing a female fitness model using rings wearing activewear.

Behind the scenes photo of Jesse photographing Lia on the rings.

Lia then suggested that she could flip over and hang upside down! So after changing into a sports bra instead of the crop top I was able to create this image.

Final output from commercial activewear photography, showing a female fitness model upside down on rings wearing a sports bra and leggings.

Lia flipped upside down on the rings for this great shot of leggings and sports bra.

I love this shot as a creative and innovative way to show off the straps on the back of the sports bra, and love Lia for being game and suggesting the pose. It’s really wonderful to work with creative and energetic talent!

Next we gave Lia a well deserved rest and moved onto a sitting pose. We took a variety of angles of Lia sitting on a box, including some from high up as seen in this BTS.

Behind the scenes photo of commercial activewear photography, showing a photographer photographing a female fitness model sitting on a box wearing activewear.

Jesse climbing up onto stacked boxes to get a high angle.

It’s always a good test of balance getting up onto boxes like this because once I’ve raised the camera to my eye my perspective changes!

In the end the client selected a photo from a lower angle as she felt this shows off the products better.

Final output from commercial activewear photography shoot, showing a female fitness model sitting on a box wearing a sports bra and leggings.

Relaxed shot of Lia sitting on a box wearing sports bra and leggings.

Back on her feet again, Lia changed into a sleeveless top for our next shot. This was focused on the branding from the rear view.

Final output from commercial activewear photography shoot, showing a female fitness model from behind wearing a sleeveless shirt and leggings.

Shot of the back of the sleeveless top and leggings.

Finally, we got Lia onto an exercise bike for the last shot with her.

Final output from commercial activewear photography shoot, showing a female fitness model on an exercise bike wearing a sports bra and leggings.

Lia on the bike wearing crop top and leggings.

Flat Lays

All that remained to shoot on the day were some flat lays of the products.

Final output from commercial activewear photography shoot, flat lay of activewear.

Flat lay of ROOKi clothing.

Final output from commercial activewear photography shoot, flat lay of activewear.

Flat lay of ROOKi clothing.

Final output from commercial activewear photography shoot, flat lay of activewear.

Flat lay of ROOKi clothing.

Later, back in the studio, I photographed all the items on a mannequin to create the “ghost mannequin” product shots for the online store.

I loved shooting this assignment, working with great talent, HMUA and assistant, and under the direction of a wonderful client who gave just the right balance between instruction and creative freedom.

Commercial Photography for Instagram by Jesse Taylor – Sydney Photographer

Commercial Photography for Instagram

Today I’d like to share the story of a commercial photography shoot commissioned by Instagram for a special feature in B&T’s bi-monthly magazine. B&T “handed over the reins to photo sharing platform Instagram”, who used the opportunity to showcase some of the ways Instagram is being used.

Instagram choose to feature Sydney based Dinosaur Designs, whose “Instagram account is an inspiration and creative force”.

My brief was to photograph at Dinosaur Designs Sydney HQ, where they design and manufacture all their products. The direction I was given by Instagram was to “do anything you like, but try to show things in a different way….”. Well, that’s a dream brief for most creative photographers like me – it’s basically a licence to work without restrictions. However, experience tells me that few clients really mean anything, and in fact they will often revert closer to a more mainstream presentation in the end! So when given this sort of brief I will always capture what I see in a more conventional way, as well as pushing the boat out.

The two main subjects that I was asked to photograph were the creative environment and the founders, Stephen Ormandy and Louise Olsen.

I was allowed to photograph pretty much anywhere and anything in the building, which gave me incredible freedom.

I began by photographing some products on display, but looking to find a new way of doing so. Here I photographed vases from a low angle, so that we see the shape and light differently.

Sydney commercial photography Jesse Taylor

Vases on a glass shelf at Dinosaur Designs

There was a huge mobile hanging from the ceiling, and after photographing it from various angles, showing close up detail as well as the whole object, and with different backgrounds, I decided to look at it differently. I thought about babies lying in their cots, looking up at mobiles moving and spinning above them, and decided to photograph from their viewpoint.

Sydney commercial photography Jesse Taylor

Baby’s view of a mobile

I then went into Stephen Ormandy’s painting studio, where he was putting the finishing touches to pieces for a new exhibition. When I arrived he was sat, contemplating the work he was about to do, and I loved the way he was absorbed in his thoughts. It was as if he was lost within the paint and painting, so I sought to capture this idea.

Sydney commercial photography Jesse Taylor

Stephen Ormandy in his studio

Shortly after he started to paint, so I was delighted to be able to photograph him at work.

Sydney commercial photography Jesse Taylor

Stephen Ormandy painting in his studio.

Next I moved into Louise Olsen’s office, where she was sifting through cuttings on her desk. I was intrigued with how she surrounded herself with ideas and inspiration, seemingly without order so that everything felt very organic.

Sydney commercial photography Jesse Taylor

Louise Olsen surrounded by creative inspiration in her office at Dinosaur Designs

She sat down to look more closely at some items, but was interrupted by Stephen coming to discuss some ideas of his.

Sydney commercial photography Jesse Taylor

Louise Olsen in her office at Dinosaur Designs HQ

Finally I photographed Stephen and Louise together in a couple of different locations. My favourite image, and the one that was published in B&T, shows them with their dog enjoying a candid moment while I worked unobtrusively.

Sydney commercial photography Jesse Taylor

Stephen Ormandy and Louise Olsen at Dinosaur Designs HQ

In the end Instagram decided to go with the more conventional images (as often happens!), and included more examples of other Instagram accounts than originally envisaged. That meant that the Dinosaur Designs portion was shorter than expected, but still covered a double page. Here’s a snapshot of the what was published.

Sydney commercial photography Jesse Taylor

Final published feature in B&T magazine

Corporate Headshot Photography by Jesse Taylor – Sydney Photographer

Corporate Headshot Photography in Sydney

I was recently engaged by recruitment firm Salt & Shein to provide them with corporate headshots, portraits and team photos. The photos were primarily to be used on their website, but will also be used for other marketing and collateral.

The firm had already had the photos taken, but unfortunately were disappointed by the results and had decided to throw them away and start over. In order to ensure that this did not happen again I scheduled a meeting with the client to fully understood what images were needed, and what had gone wrong before. We also spent time looking at potential locations together, evaluating how well they matched the look that they wanted for the photos as well as other considerations such as access, lighting, weather, practicality, etc.

I also arranged a hair and make-up artist for the day, which not only helps everyone looked great but also makes them feel great – this is a great trick to help bring out the very best in people.

We started with some “candid” images – the aim here is to show someone in a natural, candid moment.

Candid corporate headshots Jesse Taylor Photography

Candid corporate headshot

We also took some shots in the same location of the subjects looking to camera, before moving on to a second location to photograph some more staff. Once again we captured individual corporate headshots with the subjects looking both off camera and to camera.

Environmental corporate headshots Jesse Taylor Photography

Environmental corporate headshot

Moving location once again we found an interesting background to use for some small group shots of the senior team.

Group photo senior management Jesse Taylor Photography

Group photo of senior management

Next we took a couple of shots of the full team. The first was in the lobby of the office.

Group photo corporate team Jesse Taylor Photography

Group photo of corporate team in office lobby

And we then moved outside and created a shot specifically designed to be used as a website banner image.

Group photo corporate team Jesse Taylor Photography

Group photo of corporate team

Finally we stayed in the same location and captured individual corporate headshots of each of the team, a couple of which are shown below.

Outdoors corporate headshots Jesse Taylor Photography

Corporate headshot in city location

Outdoors corporate headshots Jesse Taylor Photography

Corporate headshot in city location

Outdoors corporate headshots Jesse Taylor Photography

Corporate headshot in city location

We wrapped the shoot up in good time for them to get away for a celebratory team lunch, but not before my fabulous assistant had grabbed a shot of me in action.

BTS corporate headshots photography Jesse Taylor

BTS of Jesse capturing corporate headshots

After we delivered the retouched files a few days later the client commented how happy they were with how much better the shoot had been in every aspect, from the preparation and pre-shoot meeting, through the experience on the day to the final retouched photos they received a few days later.

Another happy client!

Award Winning photography by Jesse Taylor – Sydney Photographer

Jesse wins a top photographer award in Sydney

I am absolutely delighted to have been recognised by Taryn Williams, Managing Director of WINK Models Agency, as a Top Australian Photographer!

I love having a relationship with WINK, focusing primarily on their sports, health and fitness photography talent.

WINK have many amazing and talented male and female fitness models, and are one of the only agencies in Australia to have a separate Sports division.

I specialise in working with fitness models, so if you are interested in getting into this area or are looking to update your portfolio, please do get in touch.

I shoot in gyms, fitness studios, and outdoors with both female and male models.

I offer special rates for Portfolio Shoot – please contact me for more information.

Interior Design Photography by Jesse Taylor – Sydney Photographer

Jesse’s Photography of Interior Design in Sydney

Today I’d like to share more interior design photography that showcases the amazing work of Quattro Interiors Studio, an interior design studio based in Surry Hills, Sydney.

Quattro Interiors Studio was engaged by United Voice to design their NSW branch office in Haymarket, Sydney.

Upon arriving from the lift lobby, visitors and staff come into the reception area. I love the floating shelves where United Voice have their flyers, newsletters and magazines.

Interior design photography of reception at United Voice office in Sydney

Reception at United Voice NSW branch office

Meanwhile the main staff entrance is dramatic and beautifully designed, with the lattice pattern ceiling and rich blue walls. This design feature is repeated in other places around the office, as seen in the frosted window in the background and in the reception wall (above).

Interior design photography of corridor in United Voice office

Main staff entrance at United Voice NSW branch office

Next we come to the staff kitchen area, which is modern with bright lighting and crisp, clean lines.

Interior design photography of kitchen area in office

Staff kitchen at United Voice NSW office

Beyond the kitchen is the staff break out area. This is visible in the background above, and here’s a shot of the area:

Interior design photography of dining and informal meeting area in office

Staff break out area at United Voice NSW branch office

I love the grafitti wall in the street outside, and by photographing at the right time of day I was able to balance the brightness in the room with the ambient light outside.

The transition from formal office through to less formal areas where staff can relax while they eat or have more informal meetings is a great feature of this area.

The final photo I’m sharing today is of the corridor, featuring staff lockers. Again I love the modern, sleek design.

Interior design photography of lockers in corridor

Lockers at United Voice NSW branch office

It’s always wonderful to work with Quattro Interiors Studio, to capture their beautiful interior design and to create the photographs they need for their portfolio so that they can market and promote their work.

Female Fitness Photography by Jesse Taylor – Sydney Photographer

Female Fitness Photography in Sydney

I recently undertook a fitness photography shoot working with a model in the gym. During this commercial photography shoot we utilised several area of the gym and various bits of equipment, including skipping ropes, punchbags and weights.

The main idea behind the shoot was to get some tough, gritty shots, showing my model working out and working hard.

This first image was the main image I planned to shoot on the day:

Female fitness model skipping next to punchbags

Fitness model skipping next to punchbags

I initially envisioned shooting the model front on, facing toward me but looking past and above my low position, as if watching herself skipping in the mirror. I wanted the image to look ‘real’, rather than posed, so I also had my model wear headphones.

After reviewing the photos I decided to try some more shots with the model side on, and I much preferred these shots. I also knew from the outset that this was going to be a black and white shot.

Next I wanted to showcase my models physique and strength, again making the shot ‘real’. For this we tried various poses with the barbell from squatting to lunging, shoulder shrugs, and others. This was my favourite of these images:

Female fitness model holds barbell and looks at herself in the mirror

Showing strength and power

This time I placed the model in front of the mirror, just as would happen in real life, and asked her to stare intently into the mirror just as we see people doing in the gym.

Finally, my model asked that I capture something more conventionally sexy shots, modelling to camera. We went to the punchbags to capture this image:

Female fitness model with punchbag

Fitness model with punchbag

I love photographing exercise and fitness and am currently looking for opportunities to photograph yoga and pilates. Please contact me if you are interested in a yoga or pilates photoshoot.

Corporate Headshots Photography for Facebook by Jesse Taylor – Sydney Photographer

Corporate Headshots Photography in Sydney

I was recently commissioned by Facebook Australia to undertake corporate headshot photography for their key spokespeople and other key staff.

Corporate headshot photography of Facebook employee

Business Portrait at Facebook’s Sydney office

Corporate headshots are most often used on my clients’ own websites, but Facebook don’t have a website. They’ve got Facebook!

In this case, the primary use Facebook had for the photos was for publicity. That is, they distribute the photographs to external publications to be used in media space, such as editorial departments of magazines, newspapers, newsletters, journals and websites. They also use them as photos to accompany bios for speakers at conferences and presentations.

Having discussed the brief with the client, we were hoping to be able to shoot outside on the terraces overlooking Sydney Harbour and the CBD. Unfortunately it was raining on the day so this wasn’t possible. However, this wasn’t a problem as Facebook’s Sydney office is wonderfully designed – contemporary, innovative, raw and full of possibilities to create unique photos that help showcase Facebook’s talent and help them stand out from the crowd. In fact, the design was a winner at the Melbourne Design Awards.

Corporate headshot photography of Facebook employee

Corporate headshot in front of graffiti art at Facebook’s Sydney office

As well as graffiti walls such as seen in the photo above, there are also contemporary artworks that provide a colourful backdrop to headshots.

Corporate headshot photography of Facebook employee

Corporate headshot in front of modern artwork at Facebook’s Sydney office

There are also areas where the background is more neutral, so I was easily able to create different headshots for the subjects. Facebook could then have a variety of headshots for each subject to use depending on the media or audience.

Corporate headshot photography of Facebook employee

Corporate headshot at Facebook’s Sydney office

I love shooting in innovative environments such as Facebook’s office as it allows me to create unique and engaging images for my clients and portraits that capture both the individual and also the brand personality.